Moderandi Story

Moderandi delivers web-based applications, content and tools that help small to mid-size businesses with revenue planning, growth strategy and marketing execution.

When we formed in 2004, we were a group of hands-on marketing and sales executives seeking a way to put structure around SME growth. We’d been working on our marketing process with client companies since 2002, and five of us threw our clients into the Moderandi pool and said “let’s figure out how to turn our marketing process into a product that anyone can use.”

We’ve been transitioning from a service company to a product company since 2006. Now, our intelligent marketing platform is complete. Our next offering, Qlutch, will complement Growth Panel by adding revenue performance management for business leaders focused on the numbers.

Our products:

Growth Panel is a web-based marketing platform that blends marketing content with project management for intelligent marketing management.

Marketing M.O. promotes our marketing process and delivers free marketing how-to articles and tips. Why is it free? Most SMEs haven’t clearly defined their strategy and are just trying ad hoc marketing activities. By following a process, they can align their marketing and sales activities to strategy, for a better chance at success.

Our next endeavor, Qlutch, is a web-app that will provide a framework for CEOs and business leaders to add intelligence to revenue plans, to deliver more certainty for performance. Look for it at the end of 2011.