http://www.growthpanel.com/blog/battening-down-the-hatches-there-goes-the-marketing-budget/ Find Growth Panel product tips, announcements and discussion about marketing strategies and tactics for intelligent marketing management. Thu, 29 Jul 2010 16:26:05 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.growthpanel.com/blog/battening-down-the-hatches-there-goes-the-marketing-budget/comment-page-1/#comment-26 Tie marketing budget and marketing metrics to sales for an accurate revenue forecast Mon, 05 Jan 2009 23:27:06 +0000 http://www.consultingmo.com/marketing_strategies_for_consultants/?p=164#comment-26 [...] If you don’t have enough budget, then try moving it to the mediums with the lowest acquisition cost per customer. If that doesn’t work, then you’re stuck: Either you need to lower your revenue target, or increase your marketing budget. And if you find that your marketing budget might be cut, make sure not to cut the wrong part of the marketing budget. [...] [...] If you don’t have enough budget, then try moving it to the mediums with the lowest acquisition cost per customer. If that doesn’t work, then you’re stuck: Either you need to lower your revenue target, or increase your marketing budget. And if you find that your marketing budget might be cut, make sure not to cut the wrong part of the marketing budget. [...]

]]>