Our new marketing strategy and planning app is now live, replacing the previous Growth Panel - Basic version.

The new app resides on our sister site — MarketingMO.com.  It eliminates the downloadable Microsoft Word documents, allowing you to design your marketing strategies, plans and reports right in the application.

From your account, you can:

• Access pre-built marketing projects (with all the tasks and guidance already in the project)
• Browse through 665 guided marketing tools – over 1,000 pages of how-to content
• Download 144 programmed spreadsheets for all the complex marketing calculations
• Create detailed brand strategies, campaign plans and more.

We’ve invested over 10,000 hours of work into the app, and leveraged the deep, hands-on marketing experience of our team to deliver marketing guidance that’s proven in the marketplace.

Create a free preview account to check it out and give it a whirl.

The Growth Panel Professional version for consultants will stay in tact, allowing current and new customers to continue using the marketing tools under their own brands to deliver services to their clients.

Happy planning!

Today we released two major updates to our intelligent marketing platform:

• Subscribe-by-subject option
• Updated exercise content for the Strategy portion of our exercise library

The subscribe-by-subject option allows users to get started at a much lower price-point compared to a full license. By subscribing to specific exercise subjects in the marketing library, users can tackle their immediate marketing challenges and add more subjects as needed.

This allows consultants, marketing teams and entrepreneurs to grow into the marketing platform as their business and budget allow. The subscribe-by-subject option is available for both Basic and Professional versions, matching the full functionality of each version with the ability to use the Library Exercises for subscribed subjects.

New Marketing Library Exercise Content

All Growth Panel versions now include new marketing library exercises with an expanded format to provide more detail and guidance. The expanded format delivers more detail for each task within each subject. Exercises contain more guidance, are broken down into modular tasks and provide greater context to show how each piece fits within the whole marketing process.

We created a few demos showing new exercise subject content if users would like a preview before subscribing. They’re already set to play in YouTube’s new HD. Click play and the full-screen icon in the lower right for best results.

Brand Strategy Subject Exercise Preview

Marketing Campaigns Subject Exercise Preview

Confused by Kevin Spacey trying to explain Twitter to David Letterman? “Type with your thumbs” …

While teenagers aren’t currently using Twitter, businesses are. If you’re not sure how to get started on Twitter and aren’t ready to hire a social media consultant, check out the next best thing–a comprehensive video that explains the benefits of Twitter for business and how to leverage it.

Twitter for Marketing

Thanks to Mike Volpe, VP of Marketing for HubSpot for covering this on the June 3, 2009 O’Reilly Webcast. HubSpot is a startup that delivers a pretty powerful inbound marketing platform for companies looking to generate more leads from their website.

We’re still Twitter rookies, but plan to start ramping up soon. Connect with us and Mike:

@growthpanel

@hubspot

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