Welcome to our new brand! 

Growth Panel is software-as-a-service (SaaS) that blends a career’s worth of marketing content with online project management. It’s a marketing platform that enables users to generate marketing solutions, add their own expertise to make it their own, and organize and manage their marketing activities.

How do we describe our space? We’re calling it Intelligent Marketing Management. Growth Panel delivers a ton of marketing content focused on marketing planning, execution, and results–all blended into an online project management application. 

We didn’t seem to fit into any of the existing slots: We’re not MRM, EMM, MOM, marketing analytics, planning, marketing automation or plain old project management. (Aren’t those acronyms terrible?) 

Since our application is completely new and different, we wanted our brand to capture the essence of what we deliver for companies and marketing consultants.

It’s a control panel for company growth. Thus, Growth Panel was born. 

The Journey 

It’s been a long journey getting to this point. We started as a group of domain experts–sales, marketing and SME executives–creating marketing structure for our SME clients (small to mid-size entities, typically under $100 MM in revenue). We quickly realized the value of our internal content and tools and transitioned them to the web for others to access. 

We added software expertise to our team, worked with our customers, and put together everything we learned to complete the transition.  Now we’re a unique SaaS offering that addresses a major pain point for most SMEs. 

Marketing Consultants

Marketers and consultants have previously used our marketing content and tools to develop marketing strategies and plans, execute tasks and grow their expertise, whether it’s for their own company or their consulting practice clients. 

Since we allow our users to put their own brand on our content and tools, consultants use it as infrastructure for their practice, whether they’re facilitating strategy, expanding tactical marketing offerings, or handling marketing planning for client companies. 

There aren’t many offerings in the marketplace that give consultants such generous rights. 

Marketing Departments

For SMEs, the value and return can be just as great. Marketing is challenging and often misunderstood. Most SMEs don’t have the bandwidth or resources to select the right marketing activities or effectively execute for successful results.  SME marketers generally have expertise in only a handful of areas, which often limits their selection of strategies and tactics. 

With Growth Panel, SMEs can access a complete array of marketing intelligence to choose the right marketing strategy and tactics, with tools their team can use for better execution. There’s nothing similar at a comparable cost. The alternatives include countless years of study and expensive training, increased headcount, or both. 

Check out our tour! We’re looking forward to continuing to help marketing teams and consultants add intelligence to their marketing management to achieve better business results!

Tags: growth panel, intelligent marketing management

This entry was posted on Wednesday, May 13th, 2009 at 1:47 pm and is filed under Announcements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.