Comments on: Marketing return on investment http://www.growthpanel.com/blog/marketing-return-on-investment/ Find Growth Panel product tips, announcements and discussion about marketing strategies and tactics for intelligent marketing management. Sun, 05 Feb 2012 20:14:56 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Simon Baier http://www.growthpanel.com/blog/marketing-return-on-investment/comment-page-1/#comment-2843 Simon Baier Mon, 12 Sep 2011 13:45:22 +0000 http://www.growthpanel.com/blog/?p=825#comment-2843 It's true that results of various marketing initiatives may be difficult to measure, but just because it's difficult, doesn't mean it's not worth doing - a sentiment addressed elegantly in my favorite book on the subject: How to Measure Anything http://www.howtomeasureanything.com/ Highly recommended ... very readable, enlightening, and plenty of substance for the statistically inclined. It’s true that results of various marketing initiatives may be difficult to measure, but just because it’s difficult, doesn’t mean it’s not worth doing - a sentiment addressed elegantly in my favorite book on the subject: How to Measure Anything
http://www.howtomeasureanything.com/

Highly recommended … very readable, enlightening, and plenty of substance for the statistically inclined.

]]> By: will brennan http://www.growthpanel.com/blog/marketing-return-on-investment/comment-page-1/#comment-2721 will brennan Thu, 09 Sep 2010 10:51:20 +0000 http://www.growthpanel.com/blog/?p=825#comment-2721 Measuring marketing performance is somewhat difficult to do and there seems to be an air of magic or mystery associated with determining the efficiency of marketing. Your approach helps to align goals of marketing with a company's operational objectives. By tracking marketing performance your marketing tool provides feedback from campaigns to improve spend and company profit. Thx will Measuring marketing performance is somewhat difficult to do and there seems to be an air of magic or mystery associated with determining the efficiency of marketing.
Your approach helps to align goals of marketing with a company’s operational objectives.
By tracking marketing performance your marketing tool provides feedback from campaigns to improve spend and company profit.
Thx
will

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