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PR 2.0 and the real value of social media

Today I ran across PR 2.0, a great blog by Brian Solis. Brian is Principal of FutureWorks, a PR and New Media agency in Silicon Valley, and is among the original thought-leaders who paved the way for social media. 

Brian does a great job of covering the role of PR in new media. What is his main point? 

PR is changing, and it’s fueled by technology. The Web and social media have created transparency that allows PR people and their clients to truly engage with the public. 

If you’re stuck using traditional PR or working with clients that need to move (or start) a conversation online, devour his stuff. Check out his free ebooks, including

PR for Startups

The Essential Guide to Social Media 

If you’re new to social media, it can be intimidating and confusing. How can Facebook help me grow my business? What’s the value of a 140 character messaging system?  Who uses social bookmarks? Why should I create a wiki? 

All are great questions. I’m still learning, but everything started to click when I realized that all of the social media sites are about having one-to-many conversations on the web. Some sites focus on video, some on pictures, some on music, some on links, some on documents and some on personal profiles, but they’re all about sharing and communicating. 

For visual learners, Brian created a great graphic called the Conversation Prism that shows all the different social media categories and sites for the “conversation” on the web:

If you’re just starting, read his ebooks and focus on generating word of mouth online. 

The benefits are substantial: 

While the names like Web 2.0, PR 2.0 and eventually social media may seem like fads, the essence of them will not fade away. 

It’s simply too powerful.

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This entry was posted on Monday, January 12th, 2009 at 8:12 pm and is filed under Marketing Strategies and Tactics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “PR 2.0 and the real value of social media”

  1. Posts about Ebooks as of January 12, 2009 | Sixways - Ebooks says:
    January 12, 2009 at 9:31 pm

    [...] to have the eBook will have to sign up to my newsletter before they can download.  Hopefully PR 2.0 and the real value of social media - consultingmo.com 01/13/2009 PR 2.0 and the real value of social media Today I ran across PR 2.0, [...]

  2. Hidden Publicity Gems says:
    January 15, 2009 at 3:47 pm

    [...] for Growing a Marketing, Sales or Strategy Consulting Practice « PR 2.0 and the real value of social media [...]

  3. Traditional ad agencies face an uncertain future says:
    January 22, 2009 at 9:55 pm

    [...] Many traditional agencies simply won’t be able to make the transition–it’s too great of a shift in how to approach the marketplace. New digital agencies are sprouting up every week, run by different people with a clear understanding of how to blend in and become part of the person-to-person conversation. [...]

  4. The changing face of marketing says:
    January 27, 2009 at 5:17 pm

    [...] you view web 2.0 and social media websites as more outlets to place your [...]

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