European ad agency Scholz & Friends put together this creative video showing the changing role of marketing over the last 75 years.

The first third shows the history from the 1930s to the turn of the century. The second two-thirds covers the challenges marketers face in the digital age. For “plugged in” marketing consultants and agencies, this is old news. But the explosion of digital advertising outlets can make a traditional advertiser’s head spin. I think that the key to who succeeds and fails in this digital age depends upon your mindset:

Do you view web 2.0 and social media websites as more outlets to place your ads?

Or, do you view them as a way to have a direct conversation with your market?

The ending delivers the message perfectly:

“Don’t you have something interesting to say? Let’s get the people engaged again!”

Though the message is geared toward B2C brands, it’s applicable to B2B companies: Start with content and continue a conversation. 

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