We’ve been receiving a lot of inquiries about the different Growth Panel versions, so I thought I’d write a quick post to outline each version in detail and discuss the typical users of each.
Preview Version
The Preview version is a free account that allows prospects to try Growth Panel before buying. Preview accounts automatically expire after 7 days, so it’s best to request one after you’ve reviewed the product tour, content summaries, screencast demos and sample content in the public area of our website.
Preview accounts give you full access to the Projects, Plan Creator and Dashboard, and allow you to see what content is available in the Library. Functionality that enables application customization and content download and upload is disabled in Preview accounts. However, you can view all of it in action in our screencast demos.
If you’d like to view actual exercises from the Library, we have free marketing content samples available for download in the Resources area of our site.
Basic Version
If you’re a single marketer just starting a new job, or a consultant just starting up your practice, a Basic account should work for you. Basic accounts are single-user accounts that give you full access to all our content in the Library, so you can quickly get up to speed. You can also create, customize and download plans from the Plan Creator, though you’re limited to ten saved plans at any one time.
The Basic version gives you full use of the Projects section, including the ability to import plans, though you’re limited to five concurrent projects.
Most Basic account users will spend a couple months learning and using the content and tools to put together an offering and obtain marketing projects. We can easily upgrade your account to our Professional version at any time so you can add users, customize the content and application, access the Extended Library content and have unlimited access to plans and projects.
Professional Version
The Professional version is our most popular edition. Professional versions allow for 4 users, and we can add blocks of 5 if you want to give access to your entire team.
Professional versions offer complete access to all functionality and content available in Projects, Plan Creator, and the Library, as well as the ability to customize the content and application. Typical users are marketing consultants and marketing teams.
Partner Version - Co-branded
Our Co-branded Partner version gives you administrative access, and the ability to deliver Growth Panel accounts to your own user base and to add your own content to the application for your users.
Your logo will appear in your application and on your exercises, and you can add your own content to the following areas:
- Extended Library
- File Cabinet
- Links panel
- Description panel
You can also post messages to your user base, to notify them of new content and keep them updated at all times.
The Co-branded Partner version is a great way to deliver additional value to your customers, franchisees, partners, resellers and clients. It’s also a great way to enhance your existing content.
Good candidates for the Co-branded Partner version can include:
- Business membership organizations
- Consulting groups
- Business franchisors
- Marketing content providers
- Industry groups
- Business trainers & educators
Partner Version - White-labeled
The White-labeled Partner version is our top-of-the-line option. We’re essentially giving you your own copy of the application under your own brand and domain. You can deliver as is, add your own content, or even REPLACE some of our base exercises with your own.
You might choose to do that if, for example, you deliver specialized content in specific areas. If you are a sales training franchise, you might choose to use your own content in the Sales Process and Sales Management sections. If you’re a print distributor, you might decide to replace our Corporate Identity and Direct Mail sections, and parts of our Copywriting and Graphic Design and Traditional Media sections.
With the White-labeled version, you can choose to have your users receive a continuing flow of content, tools and messages from the Growth Panel administrator, or you can turn off this option and manage the flow yourself.
We handle all the backend and IT, so you can keep your focus on the content and your users.
Candidates can include the same groups listed above for the Co-branded Partner version.
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