Posts Tagged ‘social media’

Twitter for marketing how-to webinar

Wednesday, July 22nd, 2009

Confused by Kevin Spacey trying to explain Twitter to David Letterman? “Type with your thumbs” …

While teenagers aren’t currently using Twitter, businesses are. If you’re not sure how to get started on Twitter and aren’t ready to hire a social media consultant, check out the next best thing–a comprehensive video that explains the benefits of Twitter for business and how to leverage it.

Twitter for Marketing

Thanks to Mike Volpe, VP of Marketing for HubSpot for covering this on the June 3, 2009 O’Reilly Webcast. HubSpot is a startup that delivers a pretty powerful inbound marketing platform for companies looking to generate more leads from their website.

We’re still Twitter rookies, but plan to start ramping up soon. Connect with us and Mike:

@growthpanel

@hubspot

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Social media for beginners

Thursday, February 5th, 2009

Social media is the unquestioned “hot topic” amongst marketers right now. Facebook is exploding in the 35-54 year-old demographic (us Gen Xers are reconnecting with our long-lost high school friends), Twitter is becoming mainstream, and social media is the medium that can deliver massive returns with minor investments. 

Social media “experts” are popping up left and right. Some truly are. Check out the Twitter following of these marketing influencers: 

 

Chris Brogan: @chrisbrogan
Ann Handley: @MarketingProfs
Our own Brandon Zeuner: @bzkicks 

Many of our consultants have been asking about social media, but aren’t quite ready to use it for themselves or their clients. We’re just starting ourselves, but learning quickly and working on new social media exercises and best practices to add to our upcoming v3.0 release. These will cover the basics for using the different categories of sites: 

  • Networking
  • Micro blogging
  • Blogging
  • Bookmarking
  • Story submission
  • Collaborative research
  • Video sharing
  • Photo sharing
  • Music sharing
  • Document sharing
  • Content creation

If you want in-depth social media guides, just check the web. Here are a few great introductory free social media resources to get you started: 


Social Media in Plain English from leelefever on Vimeo.

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The changing face of marketing

Monday, January 26th, 2009

European ad agency Scholz & Friends put together this creative video showing the changing role of marketing over the last 75 years.

The first third shows the history from the 1930s to the turn of the century. The second two-thirds covers the challenges marketers face in the digital age. For “plugged in” marketing consultants and agencies, this is old news. But the explosion of digital advertising outlets can make a traditional advertiser’s head spin. I think that the key to who succeeds and fails in this digital age depends upon your mindset:

Do you view web 2.0 and social media websites as more outlets to place your ads?

Or, do you view them as a way to have a direct conversation with your market?

The ending delivers the message perfectly:

“Don’t you have something interesting to say? Let’s get the people engaged again!”

Though the message is geared toward B2C brands, it’s applicable to B2B companies: Start with content and continue a conversation. 

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