Today we released two major updates to our intelligent marketing platform:

• Subscribe-by-subject option
• Updated exercise content for the Strategy portion of our exercise library

The subscribe-by-subject option allows users to get started at a much lower price-point compared to a full license. By subscribing to specific exercise subjects in the marketing library, users can tackle their immediate marketing challenges and add more subjects as needed.

This allows consultants, marketing teams and entrepreneurs to grow into the marketing platform as their business and budget allow. The subscribe-by-subject option is available for both Basic and Professional versions, matching the full functionality of each version with the ability to use the Library Exercises for subscribed subjects.

New Marketing Library Exercise Content

All Growth Panel versions now include new marketing library exercises with an expanded format to provide more detail and guidance. The expanded format delivers more detail for each task within each subject. Exercises contain more guidance, are broken down into modular tasks and provide greater context to show how each piece fits within the whole marketing process.

We created a few demos showing new exercise subject content if users would like a preview before subscribing. They’re already set to play in YouTube’s new HD. Click play and the full-screen icon in the lower right for best results.

Brand Strategy Subject Exercise Preview

Marketing Campaigns Subject Exercise Preview

We just completed a new training video to help you when starting out in Growth Panel.

The total run-time is 18 minutes, so we broke the video into two segments. Review it before you login to your Preview account. If you’re an account administrator on a Professional version, forward this link to new members after sending out their login information.

For best results, click play and then select the HD icon in the YouTube player controls (it appears once the video is playing) to view the high-definition version, and click the full-screen icon to its right to get a better look. Keep your volume up, and click your Esc key to exit full screen mode.

Growth Panel Training Tutorial - Part 1

Growth Panel Training Tutorial - Part 2

You know that internet video growth is exploding. comScore reported that U.S. internet users viewed more than 10 billion videos online last December alone. 

We’ve all seen the guys dropping Mentos into the Coke bottles. But how can a team of “boring” consultants use video to deliver their message? 

Don Rigby and the GrowthANSWERS team created a comic series to highlight the things that business owners shouldn’t do. Their video promotes the series and their monthly executive events. If you’re in the Atlanta area, check out their monthly Executive2Executive event December 17 at the Georgian Club.