We freely distribute our ebook on the Internet and estimate that there have been approximately 250,000 downloads over the last few years. Thousands have told us they use the marketing process from our free e-book to structure their marketing planning and execution.
Nearly 1,000 companies, consultants and service firms are paying customers. Here’s what a few of them are saying:
Dan Litvinoff approached Growth Panel six months ago with a simple question: “Can the Growth Panel tools and marketing process guide my team and I -- corporate meeting planning experts but novice marketers -- through the process of building a website from scratch and transitioning our entire business online?”
"Because of Growth Panel, we were able to create the website we envisioned for a fraction of the cost the full-service vendors were quoting. Granted, we performed a lot of the work ourselves, but I viewed it as an investment that will continue to produce returns.
There’s simply no substitute for the power of the Growth Panel tool set, the marketing process and the depth of the modules. Well, maybe there is, but we didn’t have the budget to hire a six figure marketing director, a big creative agency and a quality SEO firm.
Now we have much of that intelligence in-house, so it’s an asset to our company. The Competitive Positioning module alone delivered far greater value than the entire cost of an annual subscription.
If you would have told me 12 months ago that my team would be able to handle all these activities in-house, and handle them well, I’d have said that you’re crazy. Now it’s reality, and the Growth Panel tools enabled us to accomplish this.”
Are Stegane uses Growth Panel for planning and executing client projects:
"Growth Panel is everything you need to take full control over your marketing and sales strategies, tactics and processes! It’s the best marketing management system out there – hands down -- and we have examined quite a few.
Growth Panel gives you the ability to streamline all your marketing and sales activities. It integrates both marketing and sales processes and enables you to see the whole picture, not marketing and sales as two separate islands. And talk about the Plan Creator, the templates and check lists, the project planning, activity schedules, ROI metrics, articles and resources! It's unbeatable for anyone who's focused on core business growth strategies - the stuff that puts your money where your mouth is.”
CEO, Left Brain Marketing
Coko Johnson has been using our system on a daily basis as a marketing planning tool:
"Our school has 11 different program offerings so I started working on competitive positioning and brand strategy for each program. I was able to set specific target metrics for one program for which I’ve created a full-blown marketing campaign. I’ll have to do the same for the rest of the programs before I establish the whole picture/branding for the company.
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logic and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion/misunderstandings that used to occur during the creative development stage.
I cannot thank you enough for creating these great tools."
Director of Marketing, The Musician’s Institute
Mark Fawcett uses the exercises in presentations to clients:
"I consult one-on-one with small business owners and in every initial presentation I share the exercises. This gives me instant credibility and helps my prospects “get it.” The professional exercises help me differentiate myself, provoke deep thought from my clients and help me obtain a laser-like focus for delivering solutions for my clients’ growth challenges.
Once I know that my client understands a concept, I assign an exercise from them to complete between meetings so our meetings are more productive.
Since the new Growth Panel application gives me the ability to customize the interface and the exercises with my own logo, I use it as my remote office which I access from my laptop during client meetings. I continually receive compliments from clients and prospects regarding the professional look of the exercises and functionality of the application."
Principal, Fawcett Group
"I am just blown away by your site – seriously!”
In the last two years there’s been a shift in the sales process, particularly with complex B2B sales that have long sales cycles. Sales needs to provide relevant and personalized communications that educates targeted prospects by aligning marketing strategy with sales execution. Many companies, large and small, saddle Sales with the responsibility of generating leads which takes away from actual selling time.
As the Director of Sales, I've invested a lot of time in learning how to apply elements of marketing to produce results, but I wouldn’t consider myself a marketing guy. I have accumulated an enormous library of marketing books and tape programs – trust me, I buy them all. But it’s too cumbersome to look through my library when I have a specific problem to solve.
The content is the roadmap I need to deliver results for my company and clients now. I can easily identify my problem, decide on a strategy and then follow your recommended tactical steps to generate qualified leads.
I looked at hundreds of sites before I signed up, and I think it is just tremendous for producing quick results."
Jon Nugent, Director of Sales
Enginuity PLM (product lifecycle management software for personal care, OTC drug, pharmaceutical and cosmetic industries)
"We are very pleased with the content and value of the M.O. system. More importantly, we are extremely impressed with the people behind the organization and the thought process that went behind it.
In particular, we love the pathways they've created between pain / problem and suggested engagements / exercises. We blend their exercises with our own and continue to brand ourselves, and their materials, as our own. Because we offer strategic planning as well as creative services (such as design, copy, etc.) and media and fulfillment, the M.O. materials are used and referenced to help us drive these services and streamline the Statement Of Work. We have also re-branded a few of their exercises and have provided them to clients as part of our services with extremely positive results.
One client was literally blown away when he saw these exercises exclaiming how "smart" it was of us and how he knows of no other marketing firm or design firm having such documentation.
Consequently, we just received a new piece of business from another business that this client owns. I think it's fair to say that the materials we gave him from M.O. contributed significantly to our credibility and helped support our value proposition / "brand." Most importantly, we got this piece of business at a higher price than he was accustomed to paying for such services."
Jeff Gordon, Founder and President
"This is a very strong product. I really like the templates and how the site serves as an all-in-one workspace. There’s a tremendous amount of information, and tools that can really help SMBs who need to achieve results with tight resources and budgets.
And while it’s designed for SMBs, I can see companies of all sizes using it to collaborate, store all of their own best practices and procedures, and work together to create demand through new strategies, plans and campaigns."
Rick Vanaria, Technology Sales Manager
"What an amazing site and product! It is unbelievably easy to navigate, and every click brings more pertinent information. I can't believe I've never seen something like this before--all the tools and data you need to organize and effectively put into motion marketing strategies and plans, with easy-to-view, customized planning tools.
I'm recommending this to everyone I know."
Kristen Orton, Chief Operating Officer
STG Media (print advertising + media buying agency)
John N. Brennan, of Interpersonal Development, says:
"The Marketing M.O. process serves as a reality check on how my company is perceived in the marketplace and how I would like it to be. It is getting me to think about what we do that is of value to our clients and how effectively we are communicating that value. It is also quite motivating to do the exercises and plan improvements to my business.
Working through the exercises has reassured me that I can use [the M.O.] to help my clients and help my own business. It has opened my eyes to a wide range of services I can offer to my clients while "sticking to my knitting."
I also appreciate the relationship I am developing with a company that has an astonishing breadth and depth of knowledge of marketing with an equally amazing ability to explain it simply."
John N. Brennan Ed.D.
Interpersonal Development (training + consulting firm)
"The Marketing M.O. provides the expertise, tools and roadmap for building an effective marketing platform. It’s like having your own private marketing consultant.
Using the Marketing M.O. really makes me think about the things that are critical for my business. For example, it helped us recognize that our value proposition was not making the emotional connection we needed with prospects. It helped us create consistent messages across our service offerings and enabled us to understand the nuances of getting published."
Susan Foley, Managing Partner
Corporate Entrepreneurs LLC
"You pack a ton of important, valuable information into a few short pages--quick facts, meaningful examples and critical steps. Great stuff."
"The Marketing M.O. inspired me. I know a lot about sales & marketing, but you helped me understand new subjects like online marketing, publicity, email marketing, etc. You also clarified a lot of strategic subjects like positioning & branding.
This material will definitely help me in my business."
Tom Rubens, Entrepreneur
"It's a great source of inspiration with all the schematic graphs, and a perfect guide to all who wish to improve their skills in any business.
I'm in the process of facilitating a web site re-design and the book has helped me put that work into context. We're re-examining our value proposition, brand identity, and email marketing strategy--and the book has helped us remember how the site should function as part of our entire marketing mission."
Director, Creative Communications
Corporate One Federal Credit Union
"I am a mortgage trainer and found ... it was an easy read with 'less than obvious' material that all of us need to know."