Marketers & Entrepreneurs

Business owners often get frustrated with marketers because there’s so much misinformation in the discipline. Most marketers want to run campaigns in their areas of expertise, regardless of whether it’s the most effective choice for the business.

It’s only natural, right?

There are so many challenges in marketing. The first pertains to the term “marketing” itself. What activities does marketing include? Is marketing the same thing as advertising? How does marketing tie into sales and strategy?

For SMEs, the core challenge for marketers and business leaders is to:

• Understand what they need to do to accomplish their revenue goals
• Find the resources to execute

SMEs are stretched thin on time and resources. They need answers and results—fast. Growth Panel delivers. Marketing teams and individual marketers can use Growth Panel to centralize marketing activities and execution:

• Determine marketing and business growth strategies
• Decide what marketing campaigns to run
• Download tools for marketing execution
• Manage marketing tasks
• Expand resources and expertise
• Train the team
• Measure results
  
  

Marketing Structure for Better Results

Even managing a single campaign can be challenging: You have your list, your message, your offer, your creative, and your copy; you have fulfillment, tracking, follow-up and metrics.

Then you have to execute.

Then you have to get sales people on board to turn the leads into sales.

It’s not easy for SMEs to understand what the best marketing programs are for their company. Where should they spend their budget? The options are overwhelming:

• Advertising
• Direct mail
• Telemarketing
• Search Marketing
• Traditional Media
• PR
• Tradeshows
• And now “social media” is all the rage!

Few marketers have marketing expertise in all areas. Most focus on doing a great job in one area, whether it’s creative, branding, advertising, direct response, PR, Internet marketing, or social media.

The reality is most SMEs need marketing activities in many of these areas, but they aren’t able to add headcount to address each specialty.

Organize your activities with Growth Panel so your marketing team understands your goals, their assignments and expected results. Marketing structure delivers better results.

This “left-brain” structure appeals to most business leaders--those non-marketing types that usually control the budget. Tie your decisions and activities to their business goals and earn their support.

Online Access for Anywhere, Anytime Results

Since Growth Panel is online, all you need is an Internet connection. We host on Amazon’s Web Services platform, with multiple redundancy to ensure your account is always available. Amazon is the industry leader in cloud-based hosting platform, which means you have the resources of a 30 billion dollar company behind you.

Safe, Secure and Reliable

Your Growth Panel account is safe and secure, so use it with confidence. We use the latest SSL security, so all your information is encrypted.