A brand covers the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey.
Brand Strategy Value
Many small to midsize businesses don’t put much focus on brand strategy, instead choosing to focus on sales and distribution. That’s a mistake, because a good brand strategy can help companies:
Stand out from their competition
Bring their competitive position and value proposition to life
Position them as a certain “something” in the minds of prospects and customers
Grow faster than weaker brands
Charge higher prices
Gain market power
Fortune 500 clients often pay $50,000 to $100,000 to define and shape their brand strategy. Growth Panel enables you to create quality business brand strategies on your own. Strong business brands generate more leads, accelerate sales cycles, and create financial goodwill on the balance sheet.
Brand Strategy Tools in Growth Panel
Brand Audit: Evaluate how prospects, customers and employees perceive a brand. Diagnose any brand problems, and recommend future solutions.
Develop a Brand Architecture: Define your value proposition and prioritize features and benefits.
Create a Brand Strategy: Complete the brand architecture to define the single idea a company stands for. Then select the personality traits to display to the market.
Develop a Brand Story: Build a compelling story that conveys the brand strategy in all communications with the market.
Brand Visual Requirements: Match colors, typestyles and logo characteristics to visually reinforce a brand. Match recommendations to an existing logo to determine effectiveness, or create recommendations to define a new corporate logo.
Brand Operational Requirements: Define how to deliver on a brand promise through daily operations. Design procedures and processes to ensure the company delivers.
Your may need to hone your brand strategy if:
Your current brand doesn’t reinforce your value proposition or competitive strategy
You don’t have an existing brand architecture or strategy
Sales reps have to discount to get orders
Prospects are having trouble differentiating you in the marketplace
Lead acquisition costs are increasing
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.