Growth Panel is packed with marketing content and tools to help you handle almost any business
marketing challenge. Check out a sample tool from each section below.
Good copywriting and graphic design create powerful communications with your market. They help a creative vision and message resonate with your audience. Good copywriting and graphic design will:
Reinforce your value proposition
Evoke your brand
Convey your messages in a meaningful and memorable way
Improve response and ROI for your campaigns
Good copywriting and graphic design are essential for all of your marketing tools, such as your website, sales literature and tools, and messaging. They’re also vital to each and every marketing campaign, whether it’s email, direct mail, traditional media or online advertising.
Copywriting & Graphic Design Value
Writers and designers can have broad or very focused skill sets. For example, a writer may specialize in web copy, technical writing, advertising copy or sales letters. Graphic designers may focus on web design, logos, flash design for online campaigns, or print design. Agencies may offer a variety of services, but they can also be just as specialized.
When you create literature or other creative projects, you’re making a substantial investment. By using the right people and managing your project effectively, you’ll maximize your chance for success.
Good copywriting and graphic design work to make the entire campaign successful. Weak copywriting and graphic design lower response rates, and directly affect the bottom line.
With Growth Panel you can define the copywriting and graphic design requirements for your projects, match the right resources for the job, and manage the creative process through completion. Or, if you’re inclined, you can perform the work yourself. Most importantly, you can ensure that the execution of your marketing campaigns is aligned with your brand strategy.
Copywriting & Graphic Design Tools in Growth Panel
Project Timeline: Identify the key steps and deadlines for a project.
Content Requirements: Define the required content prior to starting on design.
Creative Briefs for Copywriting: Create the template to communicate what should be delivered on each page.
Creative Briefs for Design: Record the specific details of the project design requirements. Include copy and content for the designer to use during the project.
Evaluation Forms for Creative: Create templates that evaluate creative work to ensure that it meets the project goals.
Approval Forms for Copywriting: Complete the checklist to confirm that the copy meets the project requirements.
Approval Forms for Creative: Review the final design work to ensure that it goes to print without errors.
You might need copywriting & graphic design help if:
Your existing creative work doesn’t reinforce your brand or your campaign goals
You’re using a new creative firm
Your in-house resources need more strategic direction during the creative process
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Coko Johnson
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.
