Corporate identity is an extension of your brand and includes everything that bears your logo or contact information:
Email templates & signatures
Corporate identity should be consistent across all materials that touch your market, and should visually support your brand promise and brand personality traits.
Corporate Identity Value
Many companies spend time and money on things like business cards, yet overlook proposal templates, invoices and email signatures that prospects see more frequently. For example, when an employee customizes an email template with unusual designs or fonts, it can contradict an expensive and serious business card – and convey a far different impression to the customer.
Growth Panel enables you to ensure that your corporate identity is consistent across all touch points, and that it matches your brand promise and personality traits. This helps to create a consistent visual image that reinforces your position in the marketplace.
Corporate Identity Tools in Growth Panel
Evaluate Whether Current Identity Reflects Brand: Evaluate all of your materials and compare them to your brand promise and personality traits. Determine if any elements need updating or revision.
Revise or Create Corporate Identity: Create a checklist of all the materials you use to communicate with the market, and create a consistent identity across all touch points: business cards, letterhead, envelopes, shipping labels, invoices, fax cover sheets, memos, note cards, proposal templates, email templates and promotional items.
You might need to address your corporate identity if:
You haven’t yet created a brand strategy
You’ve recently updated your logo
You’re new or you’re repositioning your company
Your current identity isn’t consistent
Your logo needs revision
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.