Growth Panel is packed with marketing content and tools to help you handle almost any business
marketing challenge. Check out a sample tool from each section below.
Distribution channels are one of the classic “4 Ps” of marketing (product, promotion, price, placement—a.k.a. distribution). Distribution helps you expand your reach to gain market share and increase company value.
Distribution decisions should complement a company’s brand strategy and tie directly into pricing strategy. The sales process, or the steps buyers take before making their final purchase decision, are built into each distribution channel, and are fed by promotions or marketing campaigns to drive revenue through the channel.
Distribution Channel Value
Companies can sell through a single channel or through multiple channels that may include:
Direct/sales team: One or more sales teams that you employ directly
Direct/Internet: Selling through your own e-commerce website
Direct/catalog: Selling through your own catalog
Wholesaler/distributor: A company that buys products in bulk from many manufacturers and then re-sells smaller volumes to resellers or retailers
Value-added reseller (VAR)
Expanding existing distribution channels or creating new ones can help businesses significantly grow their market share. It’s possible to increase your revenue and market value an additional 5%, 10%, or even 20%, by simply improving an underperforming channel or launching a new one. Growth Panel enables you to perform these high-value strategic activities, adding substantial measurable value to your top line and enterprise value.
Distribution Channel Tools in Growth Panel
Identify Potential Channels: Evaluate how your customers prefer to buy and how to reach more of them through different channels.
Establish a New Channel: Create the process for setting up a new channel, and define the steps and roles, including pricing, for each partner.
Create a Channel Marketing Plan: Design marketing campaigns for you and your channel partners to drive revenue through the channel.
Improve Channel Performance: Track channel partner performance, and make recommendations for improvement.
You might need to address your distribution channels if:
The market is growing faster than your revenue or market share
The market is unfamiliar with your brand
Revenues are flat or declining
Existing channels are inefficient or suffering from channel conflict
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Coko Johnson
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.
