Growth Panel is packed with marketing content and tools to help you handle almost any business
marketing challenge. Check out a sample tool from each section below.
Email marketing helps you cost-effectively communicate with your market in an immediate and relevant manner. With email, you can:
Nurture leads
Build brand awareness
Obtain prospects
Build customer loyalty
Generate sales
Email marketing integrates well with other marketing and sales activities. In B2B marketing, email can play a vital role during the sales process, and often works well combined with search marketing, online advertising, telemarketing, customer retention and selling activities.
Email Marketing Value
You can reach a wide audience with email, but that doesn’t mean you should. It’s most effective when you target your audience so you speak to specific needs. Think of it as a one-to-one communication – personalized, relevant, and timely – not a blast.
Email is more editorial in nature than advertising, and it’s powerful because it can support and even drive a sales process. Yet, like any medium, it has challenges. Business people get hundreds of emails (or more) each day, so you need to get your message past spam filters and give people a reason to read it. A strong offer, valuable editorial content, appropriate design and a good fulfillment and measurement process help make email campaigns successful.
With Growth Panel, you can determine how to integrate email marketing into your marketing mix and improve existing email campaigns. Good email marketing can increase the number of incoming leads and improve lead nurturing during the sales process, enabling reps to spend more time selling to leads that are ready to purchase. This can generate more sales, increasing the top line while reducing selling costs.
Email Marketing Tools in Growth Panel
Email Marketing Brainstorming: Generate ideas for campaigns to meet various business goals.
Determine Email Marketing Campaign Strategy: Develop an overarching email strategy. Identify specific goals, target audience, messages, offer and timing.
Create an Email Marketing Campaign Execution Plan: Define the timing, format, content, fulfillment, tracking and launch plan. Determine the technology platform, creative guidelines, testing plan, response rates, and budget and execution plan.
Analyze Existing Campaigns and Improve Performance: Analyze existing campaigns and determine areas for improvement. Match projections to results, and document findings for future campaigns.
You might need email marketing help if:
Your email marketing isn’t producing quantifiable results
You’re not using email marketing
You’re looking to generate more leads from the Internet
Your sales reps are nurturing, instead of selling, in the sales process
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Coko Johnson
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.
