Growth Panel is packed with marketing content and tools to help you handle almost any business
marketing challenge. Check out a sample tool from each section below.
Marketing messages are written and verbal statements that quickly describe what you do and how you’re different. They’re used throughout your interactions with the market and include the following:
The “elevator pitch” – the 30-second response to the question, “What do you do?”
Sales & marketing materials – sales literature, websites, presentations and campaigns all use messages of various lengths
The introductory statement in a phone call
Press releases – the blurb at the bottom of the release that describes the company business
Slogans
Mission statement
Messaging is the core communication of your competitive positioning and brand strategy. It’s the basis for most copy in your sales literature, your tools and your selling presentations, and it should be well-known and understood by all employees.
Messaging Value
Good messages hone in on what's important to your market and communicate it consistently and effectively. Poor messages can confuse the market and make it more expensive to generate leads and convert them to customers.
Companies with good messages:
Have aligned their competitive positioning and brand strategy to communicate those strategic decisions to the marketplace
Live and breathe the value they deliver to the market
Generally have more effective marketing and sales conversion rates
Growth Panel enables you to evaluate your messages and their effectiveness. It helps you improve verbal and written statements about company value, which expands marketing campaign and selling effectiveness, increasing both the top and bottom line.
Messaging Tools in Growth Panel
Evaluate Your Current Messages: Review and evaluate existing messages and determine if they match your competitive positioning and brand strategy. Recommend updates and changes to improve communications with the market.
Message Requirements: Define the tone and style that will best communicate your messages to the marketplace. Determine the essence of the messages you want to convey, and decide where to use them.
Develop New Messages: Create or update your array of messages, including your elevator pitch, positioning statements, press release summaries, tagline/slogan and mission statement.
You might need messaging help if:
Your sales literature and tools don’t support your competitive positioning and brand strategy
Your market share isn’t growing faster than your competitors’, or it’s stagnant or decreasing
Your executive team can’t easily articulate what the company stands for or the value you deliver to the marketplace
Your messages haven’t been updated in the last 3 years
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Coko Johnson
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.
