Growth Panel is packed with marketing content and tools to help you handle almost any business
marketing challenge. Check out a sample tool from each section below.
Online advertising refers to three general types of campaigns:
Banner ad campaigns appearing on various websites
Ads or sponsored content in targeted email messages and newsletters
Affiliate programs enabling other companies to display your ads on their websites in return for commission based on click rates or sales
Online advertising provides a venue for reaching a very broad or targeted audience in order to generate leads, communicate a message and increase visibility.
B2B companies have a smaller universe of prospects than consumer companies, but the value of each prospect is typically far greater. With a targeted campaign and a good offer, a handful of highly qualified prospects can potentially generate substantial revenue.
Online Advertising Value
Internet marketing isn’t just for consumer marketers and large B2B firms – it’s a powerful vehicle for companies of all sizes.
Online advertising will continue to have greater significance for B2B companies with the growth of the Internet. The benefits of online advertising are:
Timing: Reach business people when they’re actively looking for information, vendors and solutions.
Immediate Results: Test and launch quickly, and generate rapid response.
Targeting: Direct your message to very specific audiences.
Lead generation: Develop leads by capturing prospects early, providing critical information, and nurturing them throughout the sales process.
Cost: Reach a large audience at a lower cost than via many other media.
Scalability: Conduct campaigns of any size on any budget.
Growth Panel shows you how to add online advertising into your marketing mix. Set up and manage campaigns, measure results, and analyze the final contribution to the top line.
Online Advertising Tools in Growth Panel
Evaluate Online Advertising Options: Review the pros and cons of various online campaign options, including banner ads, rich media / video, email newsletter ads and affiliate programs to name several.
Plan an Online Campaign: Define the campaign goals, media type, and execution details.
Buy In-House or through an Agency: Evaluate whether to hire an interactive agency or purchase media directly.
Evaluate and Purchase Online Media: Identify sites, evaluate pricing and create design outlines and a media schedule.
Create an Affiliate Program: Select a network, develop a commission plan, create ads and manage and improve your partner program.
Create Budget and Track and Evaluate Results: Continually measure and improve results, including assessment of ads and placements.
You might benefit from online advertising if:
You don’t have a meaningful presence online
You have a great website but aren’t using it to generate leads
You have customer segments that are easy to reach online
You sell an intangible product or service that requires education at the beginning of the sales cycle
Your market has consumer market tendencies
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Coko Johnson
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.
