Recruiting is essential for building a strong sales and marketing engine. And like marketing, recruiting is both an art and a science:
Art: getting to know a candidate to determine whether they are the best fit for the job
Science: defining detailed job requirements so you can conduct a wide search, identify the right candidates, and measure the results
You may need to recruit in order to meet a variety of goals: growing your sales team, hiring a business development executive, designing campaign creative, creating an account management team, building a telemarketing operation, or adding resources to another area of your company. It is critical to strive to recruit the best employees for all areas of your business at all times.
What’s the difference between a great company that outperforms the market and an average company? Great products, services, strategies and execution – and your employees are responsible for those successes. A strong team can make all the difference in what your company is able to accomplish. As Jim Collins, author of Good to Great and Built to Last says, “Get the right people on the bus, then determine where it’s going.”
With Growth Panel, you can define the skill sets, roles, personality traits and key responsibilities of the people your marketing and sales teams need. Their contribution can help you achieve or exceed your revenue goals. If you bring aboard the wrong people, you’re likely to miss the mark.
Recruiting Tools in Growth Panel
Hire a Sales Rep: Create a plan for profiling, recruiting and evaluating sales reps.
Hire a Telemarketing Rep: Create a plan for profiling, recruiting and evaluating telemarketing reps.
Hire a Marketing Coordinator: Create a plan for profiling, recruiting and evaluating a marketing coordinator.
Hire a Business Development Rep: Create a plan for profiling, recruiting and evaluating a business development director.
Hire an Account Manager: Create a plan for profiling, recruiting and evaluating an account manager.
You might need recruiting help if
You have high turnover in Marketing and Sales
You’re consistently missing your revenue goals
You have friction within your team
You’re launching new campaigns and changing your selling tactics
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.