Growth Panel is packed with marketing content and tools to help you handle almost any business
marketing challenge. Check out a sample tool from each section below.
A sales process comprises the series of steps a prospect follows from initial contact with a company to a purchase decision. Effective sales processes match the natural steps a typical buyer takes to decide to make a purchase. Ineffective sales processes aren’t aligned with buyers’ needs and create a disconnect with the market.
The sales process starts with a qualified lead delivered to a specific distribution channel. With a good process, companies can better project ROI from all marketing campaigns. Customer relationship management software helps automate the operations in the sales process, and helps managers monitor performance and revenue.
Sales Process Value
A good sales process can improve selling effectiveness by efficiently delivering information that prospects need to make a decision to purchase. A defined process also helps improve revenue projections and marketing campaigns.
While many companies have a loosely defined sales process, a lack of structure, detail and definition can make it ineffective. Companies with a well-defined sales process are able to:
Track marketing investments to revenue and cash flow
Use data from marketing campaigns to determine the number of new leads required to meet revenue projections
Accurately project revenue on a weekly, monthly, quarterly and annual basis
Streamline sales management to easily determine why sales quotas aren’t being met
Shorten training time by creating a selling system that new personnel can grasp quickly
If you don't have a defined sales process, implementing one now can improve your entire sales & marketing program.
Growth Panel enables you to map out the sales process for each of your distribution channels. With Growth Panel, you can project the number of leads required to meet revenue goals, create valuable revenue projection reports, teach reps when to deliver selected sales tools and literature, deliver a valuable sales management tool, and diagnose and remedy sales challenges before quotas are missed. Often a few sales process improvements will yield a significant improvement in your top line.
Sales Process Tools in Growth Panel
Analyze the Value of a Sales Process: Determine whether your company can benefit from a formal sales process.
Define the Sales Process: Outline the steps of the sales process, identify a qualified lead, set the conversion targets at each step, and determine the sales tools and literature needed at each step.
Project Sales Volume and Revenue Requirements: Match revenue goals to the defined sales process and lead projections to determine if you’ll meet revenue goals.
Improve Sales Process to Maximize Revenue: Identify bottlenecks and inefficiencies in your sales process and recommend solutions to improve performance and increase revenue.
You might need to address your sales process if:
You don’t have a defined sales process
You don’t know the number of leads you need to meet your sales goals
Sales reps are missing their quotas
Management can’t measure ROI of marketing investments
Your marketing budget isn’t tied to customers and cash flow
Your revenue forecasting is difficult or off target
Sales reps can’t accurately project when deals will close
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Coko Johnson
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.
