Vendor selection is an important part of the marketing process because few companies have the resources to complete every project in-house. For example, you may need a vendor’s expertise and resources to:
Write, design or produce sales literature, ads or other creative materials
Design, write or develop your website or online campaigns
Run a telemarketing campaign
Develop your media plans and purchase the media
Provide email or search marketing services
Manage the print and fulfillment process for a mail campaign
Write messages and slogans
Vendor Selection Value
There are many benefits to outsourcing. You can gain deep industry experience, access new technologies, or save money thanks to the efficiencies a vendor can provide. But it’s important to carefully evaluate and manage vendors to reap those rewards.
Even with years of experience in a particular area, it can be a time-consuming process to evaluate and hire the right vendor. It’s even more difficult if you are hiring a vendor for a function that you know very well yourself.
With Growth Panel, you can define the scope of a project, establish the criteria for evaluation, and assess the strengths and weaknesses of each vendor. The right vendor produces quality work and completes the project on schedule, both of which are essential to good marketing planning and execution.
Vendor Selection Tools in Growth Panel
Define Project Requirements: Define project requirements and identify specific services and qualities you need from a vendor.
Identify and Analyze Vendors: Research and identify vendors that appear to meet your initial criteria.
Create the RFP: Create and submit your request for proposal.
Evaluate the Vendor: Review proposals and follow tips for hiring vendors in various categories, including CRM, SEO, web development, sales coaching/training, naming, branding, copywriting, graphic design, telemarketing, fulfillment, publicity, direct mail and interactive agencies.
Your might need vendor selection help if:
You’re embarking on a new project in your marketing plan
Your previous efforts need improvement
You don’t have substantial in-house resources
What they’re saying...
Your tools have helped me identify what questions to ask to program directors, as well as to admissions reps, and develop marketing campaigns with logics (sic) and clear target numbers behind them. Also, creative briefs are very handy when communicating with my writers and designers. They eliminate the room for confusion and misunderstandings that used to occur during the creative development stage."
Director of Marketing, The Musician’s Institute
If you’d like to sell Growth Panel licenses, we’ll share license revenue. Our distributor program is like an affiliate program, with greater upside.
We require that our distributors have a license, so step one is to set up yours.
If you’re a consultant and have quality I.P. that adds value, we’ll review it and consider adding it to our product under your own brand. That means more exposure for you, more leads, and more engagements.